Su sitio web es invisible para ChatGPT.
Lo solucionamos.

El 25% de las búsquedas de la Generación Z ahora comienzan en un chat de IA. La auditoría gratuita de un minuto muestra si ChatGPT, Claude y Gemini conocen su marca -- y qué corregir primero.

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Fundamentado en investigación de Ahrefs, Similarweb, Bain y el documento GEO de Aggarwal et al. (KDD 2024). Ver la investigación. · Creado por Torsten "Getty" Raudssus.

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UNESCO

AI Search Visibility Audit · unesco.org

AI tools may miss your brand because key bot guidance and identity details are missing.

Moderate

Full

Executive summary

We analysed UNESCO's site for whether ChatGPT and similar AI tools know and mention your company when people ask about your topic across Google AI Overviews, ChatGPT, Perplexity, Gemini and Bing Copilot. UNESCO scores 60/100 (Moderate) for AI search readiness. The strongest theme is clear: the brand is already well known, but the site lacks the basic signals that help AI systems trust, classify and reuse it cleanly. The biggest lever is to add the missing bot guidance and official organisation details so AI tools can read the site confidently and name UNESCO correctly. Fixing this shifts the site from being merely visible in search to being far easier for AI tools to understand, cite and recommend by name.

Hallazgo principal: The site has no clear bot access rules or Organization block[1], so AI tools lack the basics they need to read and name UNESCO correctly.

Principales prioridades

Add a robots file to control bot access
Add an Organization block[1] to the site
Add a visible bot-access guide and site summary file

Impacto empresarial: Right now, competitors and reference sources are easier for AI tools to interpret, which keeps UNESCO out of more named answers than it should be.

Site overview

Page title: UNESCO : Building Peace through Education, Science and Culture, communication and information
Meta description: Learn more about UNESCO's role, vision and results. UNESCO is the United Nations Educational, Scientific and Cultural Organization[1]. Our aim is to promote peace and security through international cooperation
Brand / entity: UNESCO
Business type: Other
Pages discovered: 74

Category breakdown

Citability

Moderate

Brand authority

Good

E-E-A-T[2]

Moderate

Technical SEO

Moderate

Schema

Needs Attention

Platform readiness

Moderate

Topic coverage

Moderate

Qué significan las puntuaciones

Rango	Banda	Qué significa
90-100	Excelente	Bien posicionado para búsqueda y citación en IA en las principales plataformas.
75-89	Bueno	Base sólida en su lugar; mejoras específicas desbloquean significativamente más visibilidad en IA.
50-74	Moderado	Señales mixtas; varias brechas están frenando las tasas de citas en IA que los competidores ya están capturando.
25-49	Por debajo de la media	Brechas notables en preparación para IA; es probable que los asistentes de IA citen competidores en su lugar.
0-24	Requiere atención	Los problemas críticos requieren acción inmediata; el sitio es mayormente invisible para los asistentes de IA hoy.

AI Visibility Dashboard

Platform	Score	Strength	Key gap	Priority action
Google AI Overviews	92	Strong	No hidden tags on the pages, so Google has little machine-readable context to quote.	Add hidden tags for Organization[1], Article[3], and FAQ pages across the site.
ChatGPT	85	Strong	There is no optional file to help AI tools summarise the site.	Add an optional file that highlights UNESCO’s main topics and key pages.
Perplexity	84	Strong	The site lacks hidden tags that link UNESCO to its key pages and profiles.	Add Organization[1] and Article[3] hidden tags with sameAs[4] links to trusted profiles.
Google Gemini	84	Strong	No hidden tags link UNESCO to trusted profiles, so its identity is less explicit for AI.	Add Organization[1] hidden tags with sameAs[4] links to canonical profiles.
Bing Copilot	84	Strong	The site has no fresh-ping setup, so updates reach Bing more slowly.	Implement fresh update pings so new and changed pages reach Bing faster.

AI Crawler Access

User agent	Platform	Status	Impact	Recommendation
`Googlebot`	Google Search + AI Overviews	No directive	Google can index your content for both classic Search and AI Overviews.	Keep Googlebot allowed; verify Search Console shows clean coverage.
`GPTBot[5]`	ChatGPT (OpenAI)	Allowed	ChatGPT can index your content as a citation source for grounded answers.	Keep GPTBot[5] allowed and surface freshness signals via lastmod / sitemap pings.
`Bingbot[6]`	Bing + Copilot + ChatGPT Search	No directive	Bing, Bing Copilot and ChatGPT Search can all see and cite your content.	Keep Bingbot[6] allowed; consider IndexNow for faster freshness propagation.
`PerplexityBot[7]`	Perplexity	Allowed	Perplexity can crawl, cite and link to your content directly in answers.	Keep PerplexityBot[7] allowed; reinforce with brand presence on Reddit and Wikipedia.
`Google-Extended[8]`	Google Gemini (training)	Allowed	Gemini can use your content for training, strengthening long-term entity recognition[9].	Keep Google-Extended[8] allowed; pair with sameAs[4] schema for entity-graph reinforcement.
`ClaudeBot[10]`	Anthropic Claude	Allowed	Claude can read and reference your content when answering user questions.	Keep ClaudeBot[10] allowed; ensure semantic structure (headings, FAQ schema[11]) for clean extraction.
`Applebot[12]-Extended`	Apple Intelligence	Allowed	Apple Intelligence can use your content for training Siri and on-device AI features.	Keep Applebot[12]-Extended allowed; this signal grows in weight as Apple Intelligence rolls out.

Brand authority

Score

Good

Qué significan las puntuaciones

Rango	Banda	Qué significa
90-100	Excelente	Bien posicionado para búsqueda y citación en IA en las principales plataformas.
75-89	Bueno	Base sólida en su lugar; mejoras específicas desbloquean significativamente más visibilidad en IA.
50-74	Moderado	Señales mixtas; varias brechas están frenando las tasas de citas en IA que los competidores ya están capturando.
25-49	Por debajo de la media	Brechas notables en preparación para IA; es probable que los asistentes de IA citen competidores en su lugar.
0-24	Requiere atención	Los problemas críticos requieren acción inmediata; el sitio es mayormente invisible para los asistentes de IA hoy.

Brand authority -- findings

Official site identity tags are weaker than UNESCO’s public authority

UNESCO has an extremely strong public identity: a confirmed Wikidata entry, 218 Wikipedia language links, a Google information panel, and visible profiles on LinkedIn, YouTube, X, Facebook, Instagram, TikTok and Crunchbase. However, the checked official page did not declare a clear machine-readable organisation block or verified profile links on the page itself.

Impacto:

When ChatGPT and similar AI tools compare the official site with outside references, the missing on-page identity confirmation makes attribution less clean than it should be for a global institution.

Solución:

Add hidden page tags that state the official organisation name, website, logo, founding date, parent organisation, and verified profile links.

YouTube presence is strong, but the official channel is not the clearest top result

The YouTube check found 5 results, including “What does UNESCO do?”, “UNESCO - YouTube”, and a UNESCO press conference, but the top visible result is a single video rather than the official channel page. This still shows strong recognition, but the brand-owned destination could be clearer.

Impacto:

If people and AI tools land on a third-party or one-off video first, UNESCO loses some control over the summary, framing and next action attached to its name.

Solución:

Strengthen the official YouTube channel title, description, playlists and website links so the channel itself becomes the obvious brand result.

Reddit discussion is broad and factual rather than organisation-led

The Reddit check found 5 results, with the top result in /r/Infographics about countries with the most UNESCO sites. This is a high-quality community context, but the visible discussion is mostly about UNESCO designations and heritage lists rather than UNESCO’s own programmes or direct organisational role.

Impacto:

Community mentions help AI tools recognise UNESCO, but neutral list-style discussion is less persuasive than clear explanations of UNESCO’s work and impact.

Solución:

Encourage experts, educators and heritage partners to share clear, source-backed explanations of UNESCO programmes in relevant communities.

Recent news is strong, but many items are official or regional

The news check found 10 very recent items, including UNESCO’s own updates plus Eurasia Review, Qazinform, Morocco World News, Kyiv Post, Tehran Times and The Korea Herald. The recency is excellent, but a greater share of independent global explainers would make the authority signal even stronger.

Impacto:

Independent coverage from widely read outlets increases the chance that AI tools describe UNESCO using third-party context rather than only official wording.

Solución:

Pitch more independent explainers and expert commentary to major international education, science, culture and policy outlets.

Lo que puede hacer

Parcialmente directo

Some levers act now (sameAs[4], schema, press releases). Others compound over weeks (Wikipedia, news mentions).

Esta categoría mejora a través de: E-E-A-T

Add sameAs[4] links to LinkedIn, Crunchbase, Wikipedia, official socials.
Publish at least one press release per quarter on a recognised wire.
Earn one Wikipedia mention via a reliable secondary source.
Keep the Wikidata and Wikipedia facts aligned with the official site because they are the strongest public anchors for UNESCO’s identity.
Make the official YouTube channel easier to identify than individual videos in brand searches.
Use independent media briefings to turn programme announcements into broader third-party explanations.

Wikidata evidence

Wikidata Q-item[13]: [Q7809](https://www.wikidata.org/wiki/Q7809)
Label: UNESCO
Description: specialised agency of the United Nations for education, sciences, and culture
Instance of: Q15925165, Q245065
Wikipedia sitelinks[14]: 218
Official website (P856): https://unesco.org/en (matches audited domain)
Match confidence: medium (name + domain)

Competitive share-of-voice

Brand: UNESCO
Our share of voice[15]: 100

Competitor share-of-voice

Competitor	Share	Citations
culturalrescue.si.edu	25	0
dcceew.gov.au	25	0
link.springer.com	25	0
revlauriesue-75242.medium.com	25	0
worldheritageusa.org	25	0

Competitive share-of-voice -- findings

Brand query is crowded by reference publishers and advocacy sites

UNESCO appears in every query we checked, so the brand itself is present across the set, but the surrounding conversation is shared with culturalrescue.si.edu, dcceew.gov.au, link.springer.com, revlauriesue-75242.medium.com, and worldheritageusa.org, each showing 25% presence. That means the brand query is not exclusive even when the company name is the search term.

Impacto:

When outside sources share the brand query, they can shape what people read before they reach UNESCO’s own pages, which weakens branded demand capture and can confuse AI systems about the most relevant source.

Solución:

Strengthen the official brand page and key mission pages so they are the clearest source for the organization name, core mission, and current priorities.

Educational and heritage queries are shared with other authority sites

UNESCO’s presence is complete across the checked set, but the query landscape also includes culturalrescue.si.edu, dcceew.gov.au, link.springer.com, revlauriesue-75242.medium.com, and worldheritageusa.org at 25% each. That shows the broader education, culture, and heritage conversation is not owned by UNESCO alone, even on brand-focused searches.

Impacto:

Shared visibility makes it easier for other institutions and publishers to become the source AI tools quote first, especially when users ask about UNESCO-linked topics rather than the brand name itself.

Solución:

Publish clearer, topic-specific pages that explain UNESCO’s role in education, culture, and heritage with plain language summaries and source-backed detail.

No measurable query misses, but competitors still occupy part of the conversation

There were no query pattern misses in this probe, and UNESCO appeared in every checked query. Even so, the top external hosts still each appeared in 25% of the set: culturalrescue.si.edu, dcceew.gov.au, link.springer.com, revlauriesue-75242.medium.com, and worldheritageusa.org.

Impacto:

Even without outright misses, competing pages can still intercept readers and AI summaries, which means UNESCO is present but not fully controlling the narrative around its own name.

Solución:

Add stronger summaries, clearer section headings, and source links on the most important pages so AI systems can pull cleaner answers directly from UNESCO.

AI citability[16] -- findings

Open each homepage section with a direct answer

Several sections start with teaser copy rather than a complete answer, such as “Discover how UNESCO drives change around the world” and “Stay informed with the latest updates on UNESCO’s work around the world.”

Impacto:

Without a direct opener, ChatGPT and similar AI tools are more likely to skip these sections in favour of pages that answer the user’s question immediately.

Solución:

Rewrite each section’s first sentence to name the subject, state what UNESCO does, and add one concrete number or example from that section.

Add source dates beside key numbers

Strong figures appear on the page, including 797 biosphere reserves, 14 new places, 1248 World Heritage Sites, 849 Intangible Cultural Heritage entries, 784 Biosphere Reserves and 229 Global Geoparks, but most are not labelled with a visible “as of” date.

Impacto:

Dated numbers are easier for AI tools to trust, reuse and mention when people ask for current UNESCO figures.

Solución:

Add a short date label beside each major count, such as “as of June 2026,” and link the number to the relevant UNESCO data or list page.

Shorten the page title and description

The homepage title is 93 characters and the summary description is 206 characters, so both are likely to be cut off in search and sharing previews.

Impacto:

When the summary is cut short, AI tools and users may miss the clearest statement of what UNESCO is and why the page matters.

Solución:

Use a title under 60 characters and a summary under 160 characters that begins with “UNESCO is…” and names its core fields.

Add concise summaries to article-card sections

The impact and news areas rely heavily on linked article titles, images and dates, which gives AI tools little context beyond the headline.

Impacto:

Short summaries help AI tools understand why each story matters instead of treating the cards as a list of links.

Solución:

Add one 25- to 40-word summary under each card that states the location, issue, UNESCO action and result.

Complete social sharing preview details

The homepage has an image available for sharing previews, but the scan found missing headline and description fields for social previews, and no card setting for X/Twitter.

Impacto:

Cleaner sharing previews give AI tools and social platforms a more consistent summary to associate with UNESCO’s homepage.

Solución:

Add a complete sharing-preview headline, description and large-image card setting that match the shortened homepage summary.

Declare the page language and preferred address

The technical scan found no page-language declaration and no preferred page address marker, even though the page links to several language versions.

Impacto:

Clear language and preferred-address signals reduce confusion when AI tools choose which UNESCO page to summarise for English-language questions.

Solución:

Add the correct English language declaration and a preferred-address marker for the main English homepage.

Lo que puede hacer

Controlable directamente

You control this directly. Improvements take effect on the next crawl.

Add a one-paragraph direct answer at the top of every FAQ or question-and-answer page.
Use definition patterns: "X is Y, characterized by Z".
Increase statistical density: numbers, dates, named studies.
Move the strongest “UNESCO is…” definition closer to the top of the homepage.
Add “as of” dates to all major counts and designations.
Turn teaser lines into direct answers that can stand alone outside the page.
Give article cards one-sentence summaries with location, action and outcome.
Shorten the page title and summary so AI tools can capture the full meaning.

E-E-A-T[2] -- findings

Add a visible bot-access guide and site summary file

The site serves pages normally to bots, but it does not provide the small bot guide file or the optional AI summary file that can make important pages easier to interpret. Adding both would improve how well AI systems and search scanners understand which pages matter most and what the site is about.

Impacto:

Without these simple bot guidance files, AI tools have less help understanding your most important pages and may miss the clearest summaries of the site.

Solución:

Add a small bot guide file and an optional AI summary file that point to the key pages and explain the site structure in plain language.

Lo que puede hacer

Parcialmente directo

Direct: author bios, source citations, content freshness. Indirect: domain reputation accumulates over time.

Esta categoría mejora a través de: Marca

Add an author bio with credentials at the bottom of every article.
Cite primary sources inline with explicit links.
Refresh top-10 pages with a date-stamped review at least quarterly.

Platform readiness -- findings

On-page identity confirmation is weaker than UNESCO’s public reputation

The official site did not expose a machine-readable organisation block or verified profile links on the page itself, even though UNESCO is strongly established elsewhere.

Impacto:

That makes it harder for AI systems to cleanly tie the homepage to the right organisation when they compare the site with outside references.

Solución:

Add hidden page tags that state the official organisation name, website, logo, founding date, parent organisation and verified profile links.

YouTube result is strong, but the official channel is not the clearest top result

The public profile check found YouTube results for UNESCO, but the first visible result was a single video rather than the brand’s own channel page.

Impacto:

If an AI or user lands on a one-off video first, UNESCO loses some control over the summary and framing attached to its name.

Solución:

Strengthen the official YouTube channel title, description, playlists and website links so the channel itself is the obvious brand result.

Reddit discussion is broad and factual rather than organisation-led

The visible Reddit result was a community discussion about UNESCO sites, not a thread focused on UNESCO’s own programmes or direct organisational role.

Impacto:

Community mentions still help, but this kind of discussion is less persuasive than clear explanations of UNESCO’s work when AI systems weigh source quality.

Solución:

Encourage experts, educators and heritage partners to share clear, source-backed explanations of UNESCO programmes in relevant communities.

Recent news coverage is strong, but many items are official or regional

The news check found very recent coverage, including UNESCO’s own updates and several regional outlets, which is useful but not as broadly authoritative as major global explainers.

Impacto:

Independent coverage from widely read outlets gives AI tools more outside context to describe UNESCO rather than relying mostly on official wording.

Solución:

Pitch more independent explainers and expert commentary to major international education, science, culture and policy outlets.

Sections start with teaser copy instead of direct answers

Several sections open with lines like “Discover how UNESCO drives change around the world” and “Stay informed with the latest updates on UNESCO’s work around the world.”

Impacto:

Without a direct opener, AI tools are more likely to skip those sections in favour of pages that answer the user’s question immediately.

Solución:

Rewrite each section’s first sentence to name the subject, state what UNESCO does and add one concrete number or example from that section.

Major figures are not clearly dated

The page includes figures such as 797 biosphere reserves, 14 new places, 1248 World Heritage Sites, 849 Intangible Cultural Heritage entries and 229 Global Geoparks, but most are not labelled with an “as of” date.

Impacto:

Dated numbers are easier for AI tools to trust, reuse and mention when people ask for current UNESCO figures.

Solución:

Add a short date label beside each major count, such as “as of June 2026,” and link the number to the relevant UNESCO data or list page.

Page title and summary are likely to be cut off

The homepage title is 93 characters and the summary description is 206 characters, so both are likely to be truncated in previews.

Impacto:

When the summary is cut short, AI tools and users may miss the clearest statement of what UNESCO is and why the page matters.

Solución:

Use a title under 60 characters and a summary under 160 characters that begins with “UNESCO is…” and names its core fields.

Article[3]-card sections need short summaries

The impact and news areas rely heavily on linked titles, images and dates, which gives AI tools little context beyond the headline.

Impacto:

Short summaries help AI tools understand why each story matters instead of treating the cards as a list of links.

Solución:

Add one 25- to 40-word summary under each card that states the location, issue, UNESCO action and result.

Sharing preview details are incomplete

The homepage has an image available for sharing previews, but the scan found missing headline and description fields for social previews.

Impacto:

Cleaner sharing previews give AI tools and social platforms a more consistent summary to associate with UNESCO’s homepage.

Solución:

Add a complete sharing-preview headline, description and large-image card setting that match the shortened homepage summary.

Language and preferred-address signals were not declared

The scan found no page-language declaration and no preferred page address marker, even though the page links to several language versions.

Impacto:

Clear language and preferred-address signals reduce confusion when AI tools choose which UNESCO page to summarise for English-language questions.

Solución:

Add the correct English language declaration and a preferred-address marker for the main English homepage.

Lo que puede hacer

No directamente controlable

You cannot toggle this directly. But every improvement to citability[16], schema, and E-E-A-T[2] raises the probability of being picked up by AI surfaces.

Esta categoría mejora a través de: Citabilidad, Schema, E-E-A-T

Improve your Citability score (currently the strongest direct lever).
Ensure JSON-LD[17] is valid and covers Organization[1], FAQPage[11], and Service[18].
Build E-E-A-T[2] signals: author bios, citations, freshness.
Stay patient: AI surfaces take 2-6 weeks to re-evaluate.

Access files

File	Status	Size
robots.txt[19] https://www.unesco.org/en/robots.txt	Error
llms.txt[20] https://www.unesco.org/en/llms.txt	Error
indexnow.json https://www.unesco.org/en/indexnow.json	Error
ai.txt https://www.unesco.org/en/ai.txt	Error
.well-known/ai-plugin.json https://www.unesco.org/en/.well-known/ai-plugin.json	Error

Schema coverage

Schema type	Status	Why it matters
Organization[1] (or Person[21] / LocalBusiness)	Missing	Anchors entity-resolution for Google Knowledge Graph and ChatGPT browse -- without it, AI tools cannot reliably attribute facts to your business.
WebSite	Missing	Enables sitelinks[14] search box and confirms canonical site identity to AI crawlers.
BreadcrumbList	Missing	Helps AI assistants describe page hierarchy when citing your URLs.
FAQPage[11]	Missing	Direct AI Overview citation source -- FAQ pages with FAQPage[11] markup are the #1 AI-cited format.
Article[3]	Missing	Lets AI tools quote bylines, dates, and headlines accurately when summarising your content.
Product	Missing	Enables price/availability/rating mentions in AI shopping answers.

Schema -- findings

Add an Organization block[1] to the site

The scan found no Organization[1], Person[21], or LocalBusiness block at all, and no page on the site carries structured-data markup. That means there is no entity block[22] for AI tools to latch onto; adding one is usually a 0.5–2 hour fix, and you can confirm it with the Schema Markup Validator.

Impacto:

Without a clear organization entity, ChatGPT and similar AI tools are much less likely to identify and name your site correctly when people ask about your topic.

Solución:

Add a server-rendered Organization block[1] on the home page with the site name, logo, official URL, and key contact details.

Connect the site with sameAs[4] links to major reference profiles

There are zero sameAs[4] links declared for any platform, so the site has no links to major identity sources such as Wikipedia, Wikidata, LinkedIn, YouTube, or Crunchbase. This is a 0.5–2 hour cleanup if profiles already exist, and the result should be checked in the Rich Results Test and Schema Markup Validator.

Impacto:

Without outside identity links, AI systems have a harder time telling whether this brand is the right one, which weakens whether ChatGPT and similar AI tools know and mention your company when people ask about your topic.

Solución:

Add sameAs[4] links for the strongest matching profiles you already control, starting with Wikipedia, Wikidata, LinkedIn, YouTube, and Crunchbase where available.

Publish a base graph that links Organization[1] and page entities

The scan shows no schema blocks at all, so there is no connected set of organization and page entities for bots to read. Building a complete base graph typically takes 2–8 hours, and you should verify the result with the Schema Markup Validator.

Impacto:

When the site has disconnected or absent entity blocks, AI tools are more likely to miss the relationship between the page and the organization behind it.

Solución:

Add a connected set of Organization[1], WebSite, WebPage, and BreadcrumbList entities with shared IDs so the page and brand are tied together clearly.

Lo que puede hacer

Controlable directamente

You control this directly. JSON-LD[17] changes take effect on the next crawl.

Add a basic Organization[1] or LocalBusiness JSON-LD[17] block to the homepage <head>.
Fix: Add an Organization block[1] to the site
Fix: Connect the site with sameAs[4] links to major reference profiles
Fix: Publish a base graph that links Organization[1] and page entities

llms.txt[20] readiness

Path	Status	Recommendation
`/llms.txt[20]`	Missing	Publish a /llms.txt[20] file describing your site for AI assistants. The new artifact step generates a tailored draft you can review and deploy.
`/llms-full.txt`	Missing	Optionally publish /llms-full.txt with the actual content of every URL you list -- high-effort but improves AI citation[23] completeness.

Meta-tag quality -- findings

Title is too long (93 chars); will be truncated

Current <title>: "UNESCO : Building Peace through Education, Science and Culture, communication and information" (93 characters).

Impacto:

Google truncates around 60 chars; the trailing portion never reaches the user, often cutting off the actionable part of the headline.

Solución:

Trim to under 60 characters; lead with the primary keyword.

Meta description too long (206 chars)

Current description: "Learn more about UNESCO's role, vision and results. UNESCO is the United Nations Educational, Scientific and Cultural Organization[1]. Our aim is to promote peace and security through international cooperation" (206 characters).

Impacto:

Descriptions over ~160 chars get truncated by Google; the cut-off half is often the value prop, weakening click-through.

Solución:

Trim to under 160 characters; front-load the value prop.

Only 1 of 3 core Open Graph tags present

og:title=✗, og:description=✗, og:image=✓

Impacto:

Partial Open Graph means previews render with placeholders or fallback text -- inconsistent appearance hurts brand trust and click-through.

Solución:

Complete the set: og:title, og:description, og:image.

No twitter:card meta

No <meta name="twitter:card"> tag on the homepage.

Impacto:

X/Twitter shares of the homepage render as plain-text previews instead of a rich card with image and headline -- visibly weaker than competitors in the timeline.

Solución:

Add <meta name="twitter:card" content="summary_large_image"> as a minimum.

No canonical link tag

No <link rel="canonical"> found in <head>.

Impacto:

Without a canonical, parameter / tracking variants of the URL can be indexed as separate pages, splitting ranking signals and confusing AI crawlers about the authoritative source.

Solución:

Add <link rel="canonical" href="<absolute URL>"> to <head>.

Missing lang attribute on <html>

No lang="..." attribute on the <html> element, and no metadata.language set.

Impacto:

AI assistants and screen readers cannot reliably detect the page language; risk of being filtered out of locale-specific AI answers and accessibility checks.

Solución:

Add lang="de" (or the correct ISO code) to the <html> element.

Missing viewport meta

No <meta name="viewport"> tag in <head>.

Impacto:

Mobile browsers fall back to desktop-width rendering; layout breaks on phones, mobile-friendly ranking signal lost, bounce rate spikes.

Solución:

Add <meta name="viewport" content="width=device-width, initial-scale=1"> to <head>.

Missing charset declaration

No <meta charset="..."> tag in <head>.

Impacto:

Encoding ambiguity risks mojibake on umlauts / non-ASCII characters, especially in older browsers, email previews and crawler pipelines.

Solución:

Add <meta charset="utf-8"> as the first child of <head>.

Findings

Add a robots file to control bot access

No robots file was found on the site, so bots get no explicit crawl guidance. Creating one is usually a 0.5–2h change and can be checked in server logs and browser fetches.

Impacto:

Without a robots file, you have no clear control over which bots can read which pages, which can create accidental exposure or confusion for search and AI systems.

Solución:

Add a robots file that clearly allows important pages and blocks only anything you truly want hidden, then publish it at the site root.

Add an llms.txt[20] summary for AI tools

No optional AI summary file was found. Adding one is a 0.5–2h content task and can be verified by fetching the file directly after deployment.

Impacto:

A simple summary file can make it easier for AI systems to understand your site’s main pages and what they are for.

Solución:

Create an llms.txt[20] file with your key pages, short descriptions, and preferred summaries, then place it at the site root.

Set up IndexNow for faster Bing updates

No IndexNow key file was detected, so Bing and Copilot do not get the fastest update signal. This is a 0.5–2h setup and can be verified in Bing Webmaster Tools.

Impacto:

Faster page updates help new or changed content reach Bing-powered search and Copilot sooner.

Solución:

Add an IndexNow key file and submit your site key so Bing can pick up fresh pages more quickly.

Add an Organization block[1] to the site

Impacto:

Without a clear organization entity, ChatGPT and similar AI tools are much less likely to identify and name your site correctly when people ask about your topic.

Solución:

Add a server-rendered Organization block[1] on the home page with the site name, logo, official URL, and key contact details.

Connect the site with sameAs[4] links to major reference profiles

Impacto:

Solución:

Add sameAs[4] links for the strongest matching profiles you already control, starting with Wikipedia, Wikidata, LinkedIn, YouTube, and Crunchbase where available.

Publish a base graph that links Organization[1] and page entities

Impacto:

When the site has disconnected or absent entity blocks, AI tools are more likely to miss the relationship between the page and the organization behind it.

Solución:

Add a connected set of Organization[1], WebSite, WebPage, and BreadcrumbList entities with shared IDs so the page and brand are tied together clearly.

Top crawled pages

Page	Status	Link count
UNESCO : Building Peace through Education, Science and Culture, communication and information https://www.unesco.org/en	Direct	100
Member States Portal \| UNESCO https://www.unesco.org/en/member-states-portal	Direct	118
UNESCO : Building Peace through Education, Science and Culture, communication and information https://www.unesco.org/en/homepage	Redirect	100
UNESCO : Construire la paix par l'éducation, la science, la culture, la communication et l'information https://www.unesco.org/fr/homepage	Redirect	98
UNESCO: Construyendo la Paz a través de la Educación, la Ciencia y la Cultura, la comunicación y la información https://www.unesco.org/es/homepage	Redirect	95
ЮНЕСКО: Укрепление мира посредством образования, науки и культуры, коммуникации и информации https://www.unesco.org/ru/homepage	Redirect	91
اليونسكو: بناء السلام عبر التعليم والعلم والثقافة والاتصال والمعلومات https://www.unesco.org/ar/homepage	Redirect	91
联合国教科文组织：通过教育、科学、文化、传播和信息建设和平 https://www.unesco.org/zh/homepage	Redirect	90
UNESCO in brief \| UNESCO https://www.unesco.org/en/about-us	Direct	105
Member States and Country profiles \| UNESCO https://www.unesco.org/en/countries	Direct	294
Governance \| UNESCO https://www.unesco.org/en/governance	Direct	104
Our Field Offices \| UNESCO https://www.unesco.org/en/fieldoffice	Direct	137
Lists and designations \| UNESCO https://www.unesco.org/en/lists-designations	Direct	104
Partnerships \| UNESCO https://www.unesco.org/en/partnerships	Direct	96
People we serve \| UNESCO https://www.unesco.org/en/people-we-serve	Direct	76
Core functions \| UNESCO https://www.unesco.org/en/core-functions	Direct	89
Strategic Objectives \| UNESCO https://www.unesco.org/en/strategic-objectives	Direct	112
Fields of expertise \| UNESCO https://www.unesco.org/en/expertise	Direct	121
Newsroom \| UNESCO https://www.unesco.org/en/newsroom	Direct	118
Calendar \| UNESCO https://www.unesco.org/en/events	Direct	103

Quick wins (next 30 days)

Rewrite 8 homepage openings with one direct UNESCO answer each

This addresses the 63/100 score for how easy it is for AI to pull a clean answer straight from the page, plus the 20/100 weak homepage line “Discover how UNESCO drives change around the world.” Impact lever: direct-citability[16] — answer-first openings let AI quote what UNESCO does without guessing from teaser copy.

Effort: low

Add dates and source links beside 6 homepage statistics

This addresses the 60/100 trust-and-expertise score, the 0% source-reference rate, and the 55/100 statistical-density score where major UNESCO figures lack visible “as of” dates.

Effort: medium

Publish 1 UNESCO figures guide with dated counts and sources

This addresses topic depth at 52/100 and the Perplexity 74/100 gap that no original data or case studies are exposed in the checked material.

Effort: medium

30 / 60 / 90-day plan

0-30d

Semana 1

Acción	Impacto	Esfuerzo	Plataformas
Rewrite 8 homepage openings with one direct UNESCO answer each	This addresses the 63/100 score for how easy it is for AI to pull a clean answer straight from the page, plus the 20/100 weak homepage line “Discover how UNESCO drives change around the world.” Impact lever: direct-citability[16] — answer-first openings let AI quote what UNESCO does without guessing from teaser copy.	low	Google AI Overviews, ChatGPT Search, Gemini

Semana 2

Acción	Impacto	Esfuerzo	Plataformas
Add dates and source links beside 6 homepage statistics	This addresses the 60/100 trust-and-expertise score, the 0% source-reference rate, and the 55/100 statistical-density score where major UNESCO figures lack visible “as of” dates.	medium	Perplexity, Bing Copilot, Google AI Overviews

Semana 3

Acción	Impacto	Esfuerzo	Plataformas
Publish 1 UNESCO figures guide with dated counts and sources	This addresses topic depth at 52/100 and the Perplexity 74/100 gap that no original data or case studies are exposed in the checked material.	medium	Perplexity, ChatGPT Search, Google AI Overviews

Semana 4

Acción	Impacto	Esfuerzo	Plataformas

31-60d

Acción	Impacto	Esfuerzo	Plataformas
Map 12 question-led UNESCO pages across 4 core programmes	This addresses topic depth at 52/100 and the platform score of 65/100, where the audit flagged no question-led headings and no question-and-answer section.	medium	Google AI Overviews, Gemini, Bing Copilot
Pitch 15 global explainers on UNESCO programmes to major outlets	This addresses the 24/100 authority dimension inside the 60/100 trust-and-expertise score, even though the overall brand score is strong at 87/100.	medium	ChatGPT Search, Perplexity

61-90d

Acción	Impacto	Esfuerzo	Plataformas
Launch 50 sourced fact pages for UNESCO designation data	This addresses topic depth at 52/100 and the Perplexity 74/100 gap that original data is not exposed clearly enough in the checked material.	high	Google AI Overviews, Perplexity, Bing Copilot

Per-query AI visibility[24]

Each query you would expect a buyer to ask, run through every AI provider. Under each query you see, provider by provider, whether your brand was mentioned, where, and in what tone.

What is UNESCO?

openai/gpt-5.3-chat-latest Mentioned -- neutral

openai/gpt-5.4-mini Mentioned -- neutral

anthropic/claude-sonnet-4-6 Mentioned -- neutral

gemini/gemini-2.5-flash Mentioned -- neutral

perplexity/sonar Mentioned -- neutral

mistral/mistral-large-latest Mentioned -- neutral

What does UNESCO do in education, science and culture?

openai/gpt-5.3-chat-latest Mentioned -- neutral

openai/gpt-5.4-mini Mentioned -- neutral

anthropic/claude-sonnet-4-6 Mentioned -- neutral

gemini/gemini-2.5-flash Mentioned -- neutral

perplexity/sonar Mentioned -- neutral

mistral/mistral-large-latest Mentioned -- neutral

UNESCO vs UNICEF: what is the difference?

openai/gpt-5.3-chat-latest Mentioned -- neutral

openai/gpt-5.4-mini Mentioned -- neutral

anthropic/claude-sonnet-4-6 Mentioned -- neutral

gemini/gemini-2.5-flash Mentioned -- neutral

perplexity/sonar Mentioned -- neutral

mistral/mistral-large-latest Mentioned -- neutral

Best UN organizations for preserving world heritage and promoting culture

openai/gpt-5.3-chat-latest Mentioned -- position 1 -- positive

openai/gpt-5.4-mini Mentioned -- position 1 -- positive

anthropic/claude-sonnet-4-6 Mentioned -- position 1 -- positive

gemini/gemini-2.5-flash Mentioned -- position 1 -- positive

perplexity/sonar Mentioned -- position 1 -- positive

mistral/mistral-large-latest Mentioned -- position 1 -- positive

Topic coverage

Coverage score: 52
Covered topics: 3
Gaps: 7

Topic gaps and suggestions

Core concepts

Add a more direct introductory page that explains what UNESCO is, how it works, and its main pillars in plain language. A short clear paragraph at the top of the main overview page would help new readers and AI tools get the essentials fast.

Use cases

Add pages that show how UNESCO’s work applies in practice for schools, governments, heritage sites, and partner organisations. Right now the site is broad, but it does not clearly walk through named real-world examples for each audience.

Implementation

Create practical pages that show how a country, school, museum, or partner can work with UNESCO step by step. Include checklists, application steps, and examples, with hidden tags on the pages that explain the page type to search engines and AI.

Comparison

Add pages that compare UNESCO programmes, designations, and partnership paths, including when one option is better than another. Without comparison content, the site is harder for AI tools to use when people ask “which one should I choose?”

Pricing models

If relevant for any services, add clear pages about fees, funding, grants, or cost expectations. The current pages do not explain cost, budget ranges, or value in a way that helps decision-making.

Latest trends

Add updated pages that explain the newest priorities, policy shifts, and recent changes for 2025–2026. The pages provided do not show dated updates, so the site is weak for current-year questions.

Entity clarity

Make the organisation identity more explicit and consistent across pages, including the full name, official role, and linked reference profiles. This helps AI tools know they are reading about the UN agency UNESCO and not another organisation with a similar name.

Hit rate: 100% (4 / 4 queries)
Average rank (1 = top of page): 2
Total queries probed: 4

Per-query SERP[27] results

Query	Intent	Your rank	Top competitor
What is UNESCO?	brand_recognition	1
What does UNESCO do in education, science and...	description_accuracy	1	link.springer.com
UNESCO vs UNICEF: what is the difference?	comparison	3
Best UN organizations for preserving world he...	category_ranking	3	culturalrescue.si.edu

Pages analyzed

Pages discovered: 74
Pages crawled: 20
Pages failed: 0

URLs analyzed (top 20)

Page	Status
UNESCO : Building Peace through Education, Science and Culture, communication and information https://www.unesco.org/en (56 kB)	Direct
اليونسكو: بناء السلام عبر التعليم والعلم والثقافة والاتصال والمعلومات https://www.unesco.org/ar/homepage (53 kB)	Redirect
UNESCO in brief \| UNESCO https://www.unesco.org/en/about-us (51 kB)	Direct
Core functions \| UNESCO https://www.unesco.org/en/core-functions (52 kB)	Direct
Member States and Country profiles \| UNESCO https://www.unesco.org/en/countries (174 kB)	Direct
Calendar \| UNESCO https://www.unesco.org/en/events (56 kB)	Direct
Fields of expertise \| UNESCO https://www.unesco.org/en/expertise (79 kB)	Direct
Our Field Offices \| UNESCO https://www.unesco.org/en/fieldoffice (101 kB)	Direct
Governance \| UNESCO https://www.unesco.org/en/governance (56 kB)	Direct
UNESCO : Building Peace through Education, Science and Culture, communication and information https://www.unesco.org/en/homepage (56 kB)	Redirect
Lists and designations \| UNESCO https://www.unesco.org/en/lists-designations (59 kB)	Direct
Member States Portal \| UNESCO https://www.unesco.org/en/member-states-portal (56 kB)	Direct
Newsroom \| UNESCO https://www.unesco.org/en/newsroom (66 kB)	Direct
Partnerships \| UNESCO https://www.unesco.org/en/partnerships (54 kB)	Direct
People we serve \| UNESCO https://www.unesco.org/en/people-we-serve (60 kB)	Direct
Strategic Objectives \| UNESCO https://www.unesco.org/en/strategic-objectives (60 kB)	Direct
UNESCO: Construyendo la Paz a través de la Educación, la Ciencia y la Cultura, la comunicación y la información https://www.unesco.org/es/homepage (55 kB)	Redirect
UNESCO : Construire la paix par l'éducation, la science, la culture, la communication et l'information https://www.unesco.org/fr/homepage (56 kB)	Redirect
ЮНЕСКО: Укрепление мира посредством образования, науки и культуры, коммуникации и информации https://www.unesco.org/ru/homepage (53 kB)	Redirect
联合国教科文组织：通过教育、科学、文化、传播和信息建设和平 https://www.unesco.org/zh/homepage (47 kB)	Redirect

Visual gallery

UNESCO : Building Peace through Education, Science and Culture, communication and information

The image depicts four smiling children sitting outdoors while holding small plant saplings, effectively conveying themes of environmental education, sustainability, and community growth. While the photo is high-quality and appears authentic rather than like a generic stock photo, its lack of specific corporate branding or context makes it feel uninformative unless paired with clear messaging about the company's social impact programs.

Hero

The image shows two young boys wearing matching light blue shirts with dark collars, with a green plant stem partially obscuring the boy on the right. It appears unprofessional and low-quality due to extreme pixelation, blurriness, and poor cropping that cuts off the tops of both subjects' heads.

content

The image depicts several individuals, including a man in a UNESCO-branded vest, unloading equipment and supplies in a community setting. It appears professional and authentic rather than like a generic stock photo, effectively serving as an on-brand and informative visual that highlights the organization's field-based operations and aid work.

content

This image features a human hand and a robotic hand reaching toward a central glowing microchip, surrounded by digital motifs like circuit lines, binary code, and an "AI" label against a dark blue background. While the image is high-resolution and clearly signals a focus on technology, it is a very generic, cliché stock photo that lacks original brand identity and provides little specific information to a visitor beyond broad thematic cues.

content

Generated artifacts

llms.txt[20]

<!-- Generated: 2026-06-08 -->
# UNESCO
The United Nations Educational, Scientific and Cultural Organization’s global site for peacebuilding through education, science, culture, communication, and information.

> Intergovernmental organization covering education, science, culture, communication, and information.
> Use these pages to cite UNESCO’s mission, governance, programs, news, and major heritage designations.

## Start Here
- [UNESCO Home](https://www.unesco.org/en): Global homepage and entry point to UNESCO’s work and latest highlights.
- [About Us](https://www.unesco.org/en/about-us): Overview of UNESCO’s role, vision, and results.
- [Governance and Structure](https://www.unesco.org/en/governance): How UNESCO is organized and governed.
- [Member States](https://www.unesco.org/en/countries): Official member state information.
- [Global Presence](https://www.unesco.org/en/fieldoffice): UNESCO field offices and worldwide presence.
- [Key Data](https://www.unesco.org/en/key-data): Core facts, figures, and institutional data.

## What UNESCO Does
- [Core Functions](https://www.unesco.org/en/core-functions): UNESCO’s main functions and mandate areas.
- [Strategic Objectives](https://www.unesco.org/en/strategic-objectives): Priority goals guiding UNESCO’s work.
- [Expertise](https://www.unesco.org/en/expertise): Subject-matter expertise across UNESCO’s domains.
- [People We Serve](https://www.unesco.org/en/people-we-serve): Audiences and communities UNESCO supports.
- [Partnerships](https://www.unesco.org/en/partnerships): Partnership framework and collaboration areas.
- [Institutes](https://www.unesco.org/en/partnerships/institutes): UNESCO-associated institutes.
- [Networks](https://www.unesco.org/en/partnerships/networks): UNESCO-related networks and collaborative platforms.
- [Goodwill Ambassadors](https://www.unesco.org/en/partnerships/goodwill-ambassadors): UNESCO goodwill ambassador program.

## Programs and Designations
- [World Heritage](https://www.unesco.org/en/world-heritage): UNESCO World Heritage program overview.
- [Intangible Cultural Heritage](https://ich.unesco.org/en/): Official Intangible Cultural Heritage program site.
- [Man and the Biosphere (MAB)](https://www.unesco.org/en/mab): Biosphere reserves and the MAB program.
- [International Geoscience Programme (IGGP)](https://www.unesco.org/en/iggp): UNESCO’s geoscience program.
- [International Oceanographic Commission](https://www.ioc.unesco.org/en): UNESCO’s intergovernmental ocean science body.
- [UNESCO Lists and Designations](https://www.unesco.org/en/lists-designations): Overview of UNESCO lists and designation programs.
- [Site Navigator](https://www.unesco.org/en/lists-designations/site-navigator): Browse UNESCO-designated sites.
- [UNESCO Cities](https://www.unesco.org/en/sustainable-cities): UNESCO’s sustainable cities network and initiative.
- [UNITWIN](https://www.unesco.org/en/unitwin): UNESCO Chairs and UNITWIN cooperation program.
- [ASPnet](https://www.unesco.org/en/aspnet): Associated Schools Network.
- [Youth](https://www.unesco.org/en/youth): UNESCO youth initiatives and engagement.

## News and Publications
- [Newsroom](https://www.unesco.org/en/newsroom): Current UNESCO news and announcements.
- [Events](https://www.unesco.org/en/events): Upcoming and recent UNESCO events.
- [Articles](https://www.unesco.org/en/articles/unesco-designates-14-new-biosphere-reserves-world-environment-day): Example article page format for UNESCO editorial content.
- [Publications](https://www.unesco.org/en/publications): UNESCO publications hub.
- [UNESDOC](https://unesdoc.unesco.org/): UNESCO’s document repository and library.
- [Reports](https://www.unesco.org/en/reports): Reports and analytical publications.
- [Courier](https://courier.unesco.org/en/latest): UNESCO Courier magazine and featured stories.

## Reference and Support
- [FAQ](https://www.unesco.org/en/faq): Frequently asked questions.
- [Contact / Report Wrongdoing](https://www.unesco.org/en/ios/report-wrongdoing): Official reporting and contact channel shown in site navigation.
- [Stay Updated](https://www.unesco.org/en/stay-updated): Subscription and updates hub.
- [Careers](https://www.unesco.org/en/careers): Employment opportunities at UNESCO.
- [Fellowships](https://www.unesco.org/en/fellowships): Fellowship opportunities and programs.
- [Prizes](https://www.unesco.org/en/prizes): UNESCO prizes and recognition programs.

robots.txt[19]

# Generated robots.txt on 2026-06-08
# Purpose: Provide a sensible default policy for this site and explicitly allow tier-1 AI citation crawlers.

User-agent: *
Disallow: /admin
Disallow: /cart
Disallow: /checkout
Disallow: /search
Disallow: /api

# AI crawler access for citation and discovery
User-agent: OAI-SearchBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: Claude-SearchBot
Allow: /

User-agent: PerplexityBot
Allow: /

Sitemap: https://www.unesco.org/sitemap.xml

Organization[1] Schema

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "NGO",
      "@id": "https://www.unesco.org/en#org",
      "name": "UNESCO",
      "url": "https://www.unesco.org/en",
      "logo": "https://www.unesco.org/themes/custom/bunesco8/assets/images/logo/logo.svg",
      "description": "Learn more about UNESCO&#39;s role, vision and results. UNESCO is the United Nations Educational, Scientific and Cultural Organization. Our aim is to promote peace and security through international cooperation"
    },
    {
      "@type": "WebSite",
      "@id": "https://www.unesco.org/en#website",
      "url": "https://www.unesco.org/en",
      "name": "UNESCO",
      "publisher": {
        "@id": "https://www.unesco.org/en#org"
      }
    }
  ]
}
</script>

Ver el informe de ejemplo completo

Lo que obtiene

Cada auditoría responde las preguntas que determinan si la IA le envía clientes:

¿Ve ChatGPT su marca?

Test de reconocimiento de marca en modelos de clase GPT, Claude y Gemini.

¿Está bloqueando crawlers de IA -- sin saberlo?

Verificación de acceso para GPTBot, ClaudeBot y PerplexityBot. Aproximadamente el 35% de los sitios principales los bloquean por accidente.

¿Falta llms.txt o Schema.org?

Puntuación de legibilidad para máquina más los tipos de marcado exacto que le faltan.

¿Qué ve realmente la IA en su sitio?

Captura de pantalla y contenido extraído desde el punto de vista del rastreador.

¿Qué tan citable es su contenido?

Puntuación de citabilidad y E-E-A-T, por página (auditoría completa).

¿Qué arregla primero?

Un plan de crecimiento priorizado ordenado por impacto frente al esfuerzo.

Auditorías GEO completas

Vaya más allá de la instantánea de un minuto. Citabilidad por página, puntuación E-E-A-T, preparación de plataforma y un plan de crecimiento multiplataforma priorizado.

20 páginas Profundidad estándar Informe en PDF + DOCX

Audit Pequeño

Veinte páginas clave, profundidad estándar

Veinte páginas rastreadas, ChatGPT/Claude/Perplexity/Gemini sondeados, informe puntuado con correcciones concretas.

Auditoría de hasta 20 páginas

25.00 EUR

Ver ejemplos de auditoría

Live report -- unesco.org Example audit (PDF) -- unesco.org Example audit (PDF) -- gudecapital.com

Más información

20 páginas Razonamiento Pro Cola de prioridad IA premium

Audit Pequeño Pro

Veinte páginas, razonamiento de primer nivel

Misma huella de rastreo que Audit Pequeño, pero cada paso estratégico se ejecuta en el modelo de razonamiento más avanzado.

Auditoría de hasta 20 páginas

Con modelo de IA premium por página

Hablando claro: la ganancia de calidad sobre el Audit Pequeño estándar suele ser marginal. Elija Pro solo si quiere lo absolutamente mejor sin importar el costo. Si el valor es más importante, el Audit Pequeño regular le da todo lo que necesita -- no se estará perdiendo de nada.

90.00 EUR

Ver ejemplos de auditoría

Example audit (PDF) -- gudecapital.com

Más información

200 páginas Profundidad estándar Cobertura completa del sitio

Audit Grande

Doscientas páginas, profundidad estándar

Rastreo profundo en doscientas páginas, reescrituras completas por página y síntesis estratégica.

Auditoría de hasta 200 páginas

100.00 EUR

Más información

20 páginas Todos los idiomas Prueba de visibilidad de marca Próximamente

Audit Multi

Visibilidad de marca en cada idioma de IA a la vez

El mismo alcance de veinte páginas que el Audit Pequeño, pero su marca se analiza en todos los idiomas admitidos simultáneamente -- vea dónde aparece en las respuestas de IA en todos los mercados, no solo en uno.

Auditoría de hasta 20 páginas

95.00 EUR

Próximamente

Auditoría GEO Gratuita Rápida

Sin tarjeta de crédito. Sin registro. Pega una URL + correo electrónico, obtén una puntuación GEO rápida en las principales superficies de IA.

Tenga en cuenta: la auditoría gratuita solo analiza su página de inicio y puede producir calificaciones que difieran de una auditoría completa.

Sin registro Sin tarjeta Solo página de inicio

Auditoría Gratuita Rápida

Instantáneo de visibilidad de IA en aproximadamente un minuto

Pegue una URL. Vea dónde ChatGPT, Claude, Perplexity y Gemini mencionan su marca.

Website URL Report language Audiencia del informe ¿Quién va a leer este informe? Adaptamos el vocabulario y la profundidad en consecuencia. Tipo de negocio Seleccione la coincidencia más cercana. Ajustamos qué verificaciones de schema, plataforma de IA y autoridad son más importantes según su selección.

No introduzcas datos personales de terceros (ej. nombres, direcciones) en URL o campos adicionales. Los datos se almacenan durante 12 meses para fines de auditoría.

Las reglas de búsqueda cambiaron.

Luego

Google clasificaba las páginas por backlinks y SEO on-page.

Ahora

La IA cita fuentes mediante menciones de marca, grafos de entidades y pasajes extraíbles.

+357%

Crecimiento interanual del tráfico de referencias de IA a los 1.000 sitios globales principales (Similarweb, junio de 2025)

0.737

Menciones en YouTube vs correlación de citas en IA (Ahrefs, N=75.000 marcas, 2025)

0.266

Calificación de Dominio vs cita de ChatGPT -- mismo estudio

Qué significa realmente GEO

La Optimización de Motor Generativo es la práctica de hacer que su contenido sea digno de ser citado por motores de búsqueda impulsados por LLM. Requiere tres cosas que el SEO tradicional no necesita:

Claridad de entidad. La IA necesita saber lo que su marca ES antes de poder recomendarla -- Wikipedia, Wikidata, LinkedIn, YouTube, datos estructurados canónicos.
Contenido extraíble. La IA cita pasajes autocontenidos con respuestas directas, estadísticas y fuentes citadas. El documento GEO de Aggarwal et al. (KDD 2024) muestra que las reescrituras enfocadas en citaciones y estadísticas aumentan la visibilidad 30 - 40% en los benchmarks de proveedores. El copy narrativo de voz de marca pierde.
Acceso de crawlers. GPTBot, ClaudeBot, PerplexityBot no ejecutan JavaScript. Aproximadamente el 35% de los 1,000 sitios principales bloquean GPTBot mediante robots.txt (Originality.ai) -- a menudo por reglas heredadas copiadas y pegadas, no por intención.

Qué auditamos

Nueve categorías fundamentadas en investigación. Cada puntuación se basa en estudios publicados, no en intuiciones.

1. Puntuación de citabilidad de IA

Puntuación 0-100 sobre la probabilidad de que ChatGPT, Claude, Perplexity y Gemini citen un pasaje. Basado en el documento GEO de Aggarwal et al. (arXiv 2311.09735 / KDD 2024): las reescrituras de 'Cite Sources', 'Quotation Addition' y 'Statistics Addition' mejoran la visibilidad 30 - 40% en los benchmarks de proveedores, con las páginas de rango 5 alcanzando 115% específicamente bajo 'Cite Sources'.

Ponderado entre Calidad del Bloque de Respuesta, Autocontención, Legibilidad Estructural, Densidad Estadística y Datos Originales.

2. Escáner de autoridad de marca

Puntúa la presencia de su marca en las 5 plataformas que la IA utiliza para el reconocimiento de entidades: Wikipedia, Reddit, YouTube, LinkedIn y News. Puntuación 0-100 por plataforma con sentimiento, calidad del subreddit y actualidad de las noticias.

Además del sameas_count en 10 plataformas GEO canónicas -- y señala la colisión de entidades como un riesgo crítico de desambiguación de IA.

3. Auditoría Técnica GEO

Analiza robots.txt y clasifica el acceso para cada rastreador de IA principal: GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Bingbot y seis más.

Aproximadamente el 35% de los 1,000 sitios principales bloquean solo a GPTBot mediante robots.txt (Originality.ai). Marcamos cada bot individualmente y señalamos la línea exacta a cambiar.

4. Datos estructurados de Schema.org

Analiza cada bloque JSON-LD, valida contra schema.org, audita los enlaces sameAs en 10 plataformas canónicas (Wikipedia, Wikidata, LinkedIn, YouTube, X, Facebook, Crunchbase, GitHub, Instagram, TikTok).

Señala esquemas inyectados con JavaScript (la guía documentada de Google prefiere esquemas en el HTML inicial) y esquemas faltantes específicos del tipo de negocio.

5. E-E-A-T y Calidad del Contenido Solo auditoría de pago

Evalúa Experience, Expertise, Authoritativeness, Trustworthiness según las Directrices de Evaluadores de Calidad de Búsqueda de Google (revisión de septiembre de 2025 -- alcance YMYL ampliado, capítulo dedicado a evaluación de AI Overviews añadido).

Incluye elementos de veto (divulgación de afiliados, clickbait, consistencia) que limitan la puntuación independientemente de otras señales.

6. Preparación de plataforma Solo auditoría de pago

Se evalúa por separado en cada superficie porque las plataformas genuinamente divergen -- solo ~11% de los dominios se solapan entre ChatGPT y Perplexity para la misma consulta, ~21% entre ChatGPT y AI Overviews (Profound).

Preparación por superficie para Google AI Overviews, ChatGPT Web Search, Perplexity, Gemini y Bing Copilot.

7. Profundidad de cobertura del tema

Mide la completitud, no solo la extraibilidad. 0-100 en 6 dimensiones: conceptos básicos, casos de uso, implementación, comparación, precios, tendencias actuales.

La completitud del tema supera cada vez más la optimización de palabras clave de una sola página -- los LLM sintetizan entre fuentes en lugar de devolver una única página ganadora.

8. Participación de Voz Competitiva en IA Solo auditoría de pago

Ejecuta 5-7 consultas de prueba en su sector contra puntos finales de proxy de citas de IA: "Para 'cómo configurar X', el competidor 1 aparece en el 67% de las respuestas de ChatGPT. Usted aparece en el 0%."

Desglosado por plataforma, por intención de búsqueda.

9. Plan de Crecimiento Multi-Canal Solo auditoría de pago

No solo una auditoría -- 5-8 acciones priorizadas de un manual seleccionado: reescrituras de citabilidad, correo frío para menciones ganadas, marketing comunitario en Reddit, páginas de alternativas a competidores, SEO programático.

Cada acción etiquetada con horizonte temporal, esfuerzo, mejora estimada de puntuación y qué plataformas de IA desbloquea.

Auditoría Gratuita vs. Pagada

La auditoría gratuita le ofrece una instantánea de un minuto. La auditoría de pago ejecuta la tubería completa -- citabilidad por página, escaneo de esquema, E-E-A-T, preparación por plataforma y un plan de crecimiento priorizado. El recuento de páginas (20 vs 200) y el modelo de IA premium Pro se venden como variantes de la misma auditoría de pago, no como productos separados.

	Auditoría Gratuita	Auditoría de pago
Plazo de entrega	Minutos	Minutos
Páginas analizadas	Solo página de inicio	20 (Pequeño) o 200 (Grande)
Modelo de IA	GPT-5.4-mini	GPT-5.5 (Standard) o GPT-5.5-pro (Pro)
detección de llms.txt + puntuación	✅ Puntuación 0-100 (sección Docs + recuento de URL)	✅ Misma puntuación más brechas de cobertura por página y una lista concreta de añadir/corregir
Evaluación de citabilidad de IA	Solo puntuación	Por página + agregado por dominio
Auditoría de esquema	Solo puntuación	Por página + agregado
Prueba de reconocimiento de marca entre IAs	✅ 5 proveedores de la UE/EE.UU. + 2 proveedores de China bajo consentimiento (DeepSeek, MiniMax)	✅ Mismos 5 proveedores de EU/US + 2 de China sobre consentimiento, con puntuacion completa de citacion y sentimiento
Hallazgos + plan de acción	—	✅ Plan de crecimiento priorizado completo (5-8 acciones)
Core Web Vitals (Lighthouse)	—	✅ LCP / INP / CLS por página con correcciones prioritarias
Evaluación E-E-A-T	—	✅ Experiencia / Experiencia / Autoridad / Confianza puntuados por página
Preparación por plataforma	—	✅ Google AI Overviews, ChatGPT Web Search, Perplexity, Gemini, Bing Copilot
Reescrituras de texto por página	—	✅ introducciones respuesta-primero listas para pegar, cajas de datos, bloques de preguntas frecuentes
Formato del informe	Solo en línea	Exportación en PDF, DOCX, Markdown, JSON (15-25 páginas) Audit Pequeño Live report -- unesco.org Example audit (PDF) -- unesco.org Example audit (PDF) -- gudecapital.com Audit Pequeño Pro Example audit (PDF) -- gudecapital.com

Cada auditoría de pago es un informe completamente automatizado e individualmente generado -- sin consultoría personal, sin revisión manual, sin trabajo editorial humano. Se entrega en formato PDF, DOCX y una vista en línea guardable.

FAQ

¿Cuál es la diferencia entre SEO y GEO?

El SEO tradicional optimiza para el algoritmo de clasificación de Google (backlinks, palabras clave, contenido en la página). GEO optimiza para sistemas de IA que citan fuentes en respuestas generadas. Las señales difieren: en el estudio de Ahrefs de 75,000 marcas (2025), las menciones de YouTube se correlacionan con la cita de IA en 0.737 mientras que el Domain Rating se correlaciona con la cita de ChatGPT en solo 0.266 -- la señal de menciones de marca supera la señal de enlaces para ese par. GEO no reemplaza al SEO, funciona en paralelo y requiere señales diferentes.

¿En qué se diferencia esto de una auditoría SEO habitual?

Tres diferencias concretas:

Auditamos el acceso de rastreadores de IA (GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot). Las herramientas SEO regulares todavía tratan estos como opcionales.
Evaluamos la citabilidad usando los patrones de reescritura que incrementaron la visibilidad 30-40% en el artículo GEO de Aggarwal et al.: párrafos autónomos con citas, estadísticas y estructura que prioriza la respuesta. El SEO tradicional evalúa la densidad de palabras clave y la legibilidad.
Evaluamos la preparación por plataforma (AIO vs ChatGPT vs Perplexity vs Gemini vs Copilot -- índices diferentes, lógica de ranking diferente; ChatGPT y Perplexity comparten solo el 11% de los dominios citados, ChatGPT y AI Overviews aproximadamente el 21%).

¿Qué modelos de IA utiliza?

Casi todos los productos se expanden a través de muchos modelos -- la auditoría llama a una amplia gama de proveedores (OpenAI, Anthropic, Google, Perplexity, DeepSeek, MiniMax) para verificar de forma cruzada lo que cada uno realmente dice sobre su marca. El trabajo cualitativo pesado (juicio E-E-A-T, síntesis del plan de crecimiento, razonamiento hallazgo por hallazgo) recae en una de las series de modelos de primera línea actuales -- la línea GPT-4/5, la línea Claude 4 o la línea Gemini 2.x, dependiendo del paso. Deliberadamente nombramos series de modelos y no versiones específicas de modelos: los catálogos de proveedores cambian cada pocas semanas, y el objetivo de calidad de la auditoría es la serie, no una cadena de versión congelada.

¿Puede cambiar la puntuación entre ejecuciones o entre modelos?

Sí -- y no fingimos lo contrario. Los LLMs no son deterministas en cada sub-pregunta, y diferentes series de modelos ponderan la evidencia de manera ligeramente diferente. Mitigamos esto con esquemas de herramientas estrictos, fórmulas de puntuación calculadas en Perl (no mediante el LLM), y agregación entre múltiples proveedores para la sección de AI-visibility -- pero una nueva ejecución aún puede mover las puntuaciones de categoría algunos puntos. Optimizamos para la señal direccional ("esta categoría es débil, aquí está exactamente qué corregir"), no para un número estable de tres decimales.

¿Es esto un bucle de agente IA?

No. Los bucles de agente dan a un modelo un objetivo y un conjunto de herramientas y le permiten decidir sus propios pasos -- derivan, alcanzan límites de contexto y pierden el objetivo original en tareas largas. Esta auditoría es lo contrario: una tubería fija y ordenada de pasos pequeños y delimitados. Cada paso recibe un prompt de sistema estricto, un esquema de herramientas estricto y solo las entradas que necesita. El LLM juzga una pregunta bien formulada a la vez; la orquestación, la puntuación y el ensamblaje del informe son Perl determinista. Por eso la salida es reproducible en forma, incluso cuando los juicios individuales fluctúan.

¿Se extraerá mi contenido y se utilizará para entrenar modelos?

No. Su contenido se obtiene una vez a través de nuestra instancia autoalojada de Crawl4AI, se analiza y se utiliza únicamente para generar su informe. No proporcionamos su contenido a ninguna canalización de entrenamiento de terceros. Puede establecer tokens meta-robots noai o noimageai sin afectar la auditoría.

¿Puedo ejecutar esto en un sitio de preparación?

Sí, siempre que nuestro rastreador pueda alcanzar la URL. Y funciona mejor de lo que la gente espera: GEO se trata principalmente de señales pasivas en la página (schema, citabilidad del contenido, permisos del rastreador) más lo que los modelos de IA ya saben sobre el nombre de su marca. La señal de conocimiento de marca se basa en el nombre de la empresa, no en el dominio -- así que si el contenido de staging y el schema coinciden con lo que producción enviará, los valores del audit no deberían cambiar mucho después del despliegue. El informe se marca como una ejecución de staging para que usted recuerde que es una instantánea previa al lanzamiento.

¿Con qué frecuencia debo realizar una nueva auditoría?

No le diremos que lo haga en un horario fijo -- ganamos con estas auditorías y esa sería la respuesta obvia. La honesta: tiene sentido volver a ejecutar cuando el mercado de IA da un paso notable, p. ej. aterriza una nueva generación de GPT o Claude, Google cambia un comportamiento de AI Overviews, cambia un estándar de esquema principal. En esos momentos, el modelo que lo puntúa y los modelos que deciden si lo citan se han movido ambos -- así que la imagen también puede moverse. Entre tales cambios, en un sitio estable, los puntajes tienden a derivar lentamente. Con qué frecuencia vale la pena volver a verificar depende de cuán estratégica sea el tráfico GEO para su negocio.

¿Qué obtengo en la auditoría gratuita?

En aproximadamente un minuto, la auditoría gratuita proporciona:

Puntuación de visibilidad IA de la página de inicio (0-100) con una banda de calificación en lenguaje sencillo y un titular de una línea
Un breve resumen ejecutivo en lenguaje de negocios -- sus 3 prioridades principales y el problema más importante
Sondeo de conocimiento de marca entre IAs -- preguntamos directamente a ChatGPT, Claude, Gemini y Mistral sobre su marca y mostramos aprobado / parcial / reprobado por modelo
detección de llms.txt y puntuación de preparación de 0 a 100
Puntuación de citabilidad de IA para su página de inicio
Verificación de acceso de rastreadores de IA -- si los rastreadores de ChatGPT, Claude, Perplexity, Gemini y Apple están permitidos o bloqueados en su robots.txt, con notas sobre por qué es importante
Una verificación de sus archivos de acceso relevantes para IA (robots.txt, llms.txt, ai.txt, indexnow.json, ai-plugin.json) -- presente / faltante / error

¿Por qué no hay síntesis pesada de IA en la Auditoría Gratuita?

Los pasos cualitativos profundos -- juicio E-E-A-T, reescrituras de copia por página, un plan de crecimiento, verificación cruzada de visibilidad de IA multi-proveedor -- cada uno toma varios minutos de cómputo LLM y nos cuesta dinero real por ejecución. Dar todo eso sin una tarjeta de crédito no sería sostenible. El nivel gratuito está diseñado para que las verificaciones que hacemos sean económicas de ejecutar (mayormente probes HTTP deterministas y un pase rápido de recuerdo de marca) pero aún así direccionalmente útiles: usted ve inmediatamente si la IA conoce su marca y cuáles son los bloqueadores más grandes.

¿Qué obtengo en el informe de pago?

Puntuación GEO compuesta (0-100) con banda de calificación, más desglose por categoría con contribuciones ponderadas
Banderas críticas (rastreador de nivel 1 bloqueado, sin SSR, colisión de entidades, E-E-A-T débil, falla de CWV, esquema ausente)
Hallazgos priorizados por categoría (citabilidad, marca, E-E-A-T, técnico, schema, por plataforma, meta) -- cada uno con severidad, evidencia, una solución concreta y esfuerzo
Panel de Visibilidad de IA -- preparación por plataforma en Google AI Overviews / ChatGPT / Perplexity / Gemini / Bing Copilot, con puntuación, brecha clave y acción prioritaria
Sondeo de visibilidad en IA en tiempo real -- un conjunto de consultas generadas dirigidas a superficies de IA, analizado según la tasa de menciones de marca, el sentimiento y las citas de competidores
Cuota de voz competitiva frente a competidores nombrados
Reescrituras de copia por página: aperturas de respuesta primero listas para pegar, recuadros de datos, citas de fuentes, bloques de preguntas frecuentes
Un plan de crecimiento a 30/60/90 días con acciones nombradas (impacto, esfuerzo, plataformas), más una lista de victorias rápidas y una sección de impacto estimado
Artefactos generados donde su sitio los necesita: llms.txt, robots.txt con IA, Organization JSON-LD, Person JSON-LD
Rastreo profundo en múltiples páginas -- hasta 20 páginas en Audit Pequeño / Audit Pequeño Pro / Audit Multi, hasta 200 en Audit Grande
Descarga en PDF + DOCX con gráficos

Su marca es aquella que los sistemas de IA citan, o aquella que ignoran.
Descubra cuál en aproximadamente un minuto.

Inicie su auditoría gratuita

Su sitio web es invisible para ChatGPT. Lo solucionamos.

Así es como se ve su informe

UNESCO

Executive summary

Principales prioridades

Site overview

Category breakdown

Qué significan las puntuaciones

AI Visibility Dashboard

AI Crawler Access

Brand authority

Qué significan las puntuaciones

Brand authority -- findings

Official site identity tags are weaker than UNESCO’s public authority

YouTube presence is strong, but the official channel is not the clearest top result

Reddit discussion is broad and factual rather than organisation-led

Recent news is strong, but many items are official or regional

Lo que puede hacer

Wikidata evidence

Competitive share-of-voice

Competitor share-of-voice

Competitive share-of-voice -- findings

Brand query is crowded by reference publishers and advocacy sites

Educational and heritage queries are shared with other authority sites

No measurable query misses, but competitors still occupy part of the conversation

AI citability[16] -- findings

Open each homepage section with a direct answer

Add source dates beside key numbers

Shorten the page title and description

Add concise summaries to article-card sections

Complete social sharing preview details

Declare the page language and preferred address

Lo que puede hacer

E-E-A-T[2] -- findings

Add a visible bot-access guide and site summary file

Lo que puede hacer

Platform readiness -- findings

On-page identity confirmation is weaker than UNESCO’s public reputation

YouTube result is strong, but the official channel is not the clearest top result

Reddit discussion is broad and factual rather than organisation-led

Recent news coverage is strong, but many items are official or regional

Sections start with teaser copy instead of direct answers

Major figures are not clearly dated

Page title and summary are likely to be cut off

Article[3]-card sections need short summaries

Sharing preview details are incomplete

Language and preferred-address signals were not declared

Lo que puede hacer

Access files

Schema coverage

Schema -- findings

Add an Organization block[1] to the site

Connect the site with sameAs[4] links to major reference profiles

Publish a base graph that links Organization[1] and page entities

Lo que puede hacer

llms.txt[20] readiness

Meta-tag quality -- findings

Title is too long (93 chars); will be truncated

Meta description too long (206 chars)

Only 1 of 3 core Open Graph tags present

No twitter:card meta

No canonical link tag

Missing lang attribute on <html>

Missing viewport meta

Missing charset declaration

Findings

Add a robots file to control bot access

Add an llms.txt[20] summary for AI tools

Set up IndexNow for faster Bing updates

Add an Organization block[1] to the site

Connect the site with sameAs[4] links to major reference profiles

Publish a base graph that links Organization[1] and page entities

Top crawled pages

Quick wins (next 30 days)

Rewrite 8 homepage openings with one direct UNESCO answer each

Add dates and source links beside 6 homepage statistics

Publish 1 UNESCO figures guide with dated counts and sources

30 / 60 / 90-day plan

0-30d

Semana 1

Su sitio web es invisible para ChatGPT.
Lo solucionamos.

Su marca es aquella que los sistemas de IA citan, o aquella que ignoran.
Descubra cuál en aproximadamente un minuto.